Our Story (Hold On Tight), Forced to Explain

The FAF Brand Story

FAF—short for Fast As F*ck—isn’t just a brand; it’s a lifestyle, a mindset, and a tribute to the speed we live by.

My own passion for speed started decades ago, riding three-wheelers since 1984 and motorcycles since 2006. If it’s fast, I’m in. In 2017, I met my step-kids, Matthew and Jayson, two riders who were already tearing it up on their own machines. Jayson, in particular, has always had a wild, fearless riding style—the kind that turns heads and kicks up dirt like it’s personal.

The Name Is Born

The brand’s name was born one day in the woods. An ex-street rider, now deep in the dirt scene, watched Jayson carve through the trails like a missile. Stunned by the raw speed, the rider simply declared: "WOW Jay… you're Fast As F*ck."

That was it. The phrase became an instant running joke and a badge of honor. "Mom, I can’t do the dishes, I’m fast as f*ck!" It was in every moment of every day, defining his energy, and eventually, it became our brand's name.

More Than Speed

FAF then took on a deeper meaning. The focus on ATVs, cars, and bikes became an escape from everyday life—whether I was deep into a magazine, looking up new parts, or just sitting in the garage with a cold one, staring at the machines. It's the singular mindset that erases the chaos chattering in the brain.

Today, FAF represents anyone who lives life full throttle. Whether you're on two wheels, three, or four, or just wired to move faster than the world expects. It’s a reminder to take a pause and enjoy your F*CKING LIFE.

Welcome to the shop. Ride hard, ride safe, and ENJOY YOUR LIFE, LIVE FAF